With more and more millennials embarking on home searches recently, knowing how to market to this demographic has become increasingly important.
First, home sellers should realize that 95% of consumers today start their search online, and millennials make up a large portion of this statistic.
To really connect with millennial homebuyers, you need to keep a few key factors in mind. For example, a property’s location will play a major role in whether a millennial homebuyer is interested in it. The reason for this is that location has a major impact on lifestyle, which tends to be very important for buyers in this demographic.
Using social media to your advantage is a fantastic way to not only determine what millennial homebuyers are looking for in terms of location in lifestyle, but also to connect with them.
Professional photography and videography will also be important, as these tools will help you capture your home in its best light.
If you have any other questions or would like more information, please feel free to give me a call or send me an email. I look forward to hearing from you soon.